The Barcelona World Race is one of the two most important regattas in the IMOCA Class racing calendar; the class with the most regattas and the largest media reach in the world.
It is the first sporting event to gain three ISO certifications (Quality, the Environment and Safety), which guarantees the highest standards of quality management.
It is also directly linked to the prestige and quality of ‘brand Barcelona’. It is the only round-the-world regatta to carry the name of a city and to become part of its public heritage.
- Highly-competitive IMOCA Class yachts
- Three ISO certifications
- Brand Barcelona
The Barcelona World Race is entirely privately financed via sponsorship. It is an event recognised by Spain as being “of exceptional public interest” and as such is included in the Spanish Government Budget. This means that any companies choosing to sponsor the regatta are able, by law, to enjoy tax benefits and recover some of the expenditure on advertising.
The amounts covered by the tax relief are generously surpassed by the VAT income generated by the economic impact of the Barcelona World Race, and therefore the regatta provides greater return for the state than the value of the relief.
• Private finance
• Socio-economic benefits
Event core values
It is not only the economic aspect of taking a part in this event where sponsors and teams can benefit, as there is also a return by association and the alignment of your brand or company alongside an event steeped in prestige and a sport epitomising human resilience and endurance, avant-garde technology and a commitment to research and sustainability.
Sponsorship of the Barcelona World Race goes beyond joining forces with a powerful sporting programme. The regatta is also at the heart of the four strategic strands of the Fundació Navegació Oceànica Barcelona: Sport, Education & Training, Business and Science. These also offer value through multiple layers of activity and offervalue by association.
• Values, technology, research, sustainability
• Sport, Education & Training, Business and Science
Two hemispheres join forces for over three months
The Barcelona World Race is an event which takes place over an extended period. Events begin with the schedule of activities in the run-up to the start in Barcelona, then there is over three months of racing, including the stopover and the PR activities in Sydney. The event therefore offers a return over an extended period of time with presence in two iconic cities in each hemisphere. That guarantees a sustained presence over an extended period in the media across the world.
• Barcelona and Sydney, united
• Extended media presence